Define the businessbefore you engage designers, architects, and engineers.
A structured strategic planning process to define the business model, customer experience, and operational framework — so design and architectural teams deliver the correct solution on the initial attempt.
Most rework doesn't start on the construction site. It starts in a business plan nobody pressure-tested first.
A structured strategic planning process to define the business model, customer experience, and operational framework — prior to engaging designers, architects, and engineers.
Every club that skips this step ends up paying for it later — in change orders, in a program that doesn't match its lease, in a design that gets redrawn after the budget comes back. BTC runs the strategic groundwork first, so the assumptions your architect builds from are already correct.
Ensure the project is financially viable, operationally efficient, and clearly defined — enabling design and architectural teams to deliver the correct solution on the initial attempt.
You do not understand the process until you're too far in — that's exactly why we start here.
Beyond the Court will guide you through each step. BTC evaluates the project through an operational, hospitality, and financial lens to help guide the schedule, validate assumptions, and ensure every decision is based on ROI, operations, and customer experience.
ROI
Revenue, profitability, and cost control weighed at every step.
Operations
Staffing, flow, and day-to-day efficiency shape every recommendation.
Experience
Member and guest journey never separated from the business case.
Nine Work Streams. One Design-Ready Plan.
Team Assembly & Alignment
- Site survey — hire Matterport scan of property
- Test fit plans — hire architect
- Feasibility study analyst
Customer Experience Strategy
- End-to-end customer journey mapping
- Key experience touchpoints and "moments that matter"
- Dwell time and revenue-driving opportunities
- Feasibility study review kick-off
Lease Review
- General advisory on lease terms
- Permit timing and review (with architect)
- Architectural & mechanical review for landlord-provided items
- Lease schedule review for rent commencement and permit
Zoning Review (Oversee Architect)
- Review of jurisdiction requirements for use
- Impacts the current zoning has on the use
Program & Space Framework
- Recommended program (courts, amenities, support spaces)
- High-level space allocation by function
- Adjacency and flow strategy
- Physical review of as-is site conditions
Business Model Alignment
- Membership pricing strategy
- Staffing and operational cost considerations
- Revenue stream framework (play, F&B, wellness, retail)
- Alignment with feasibility study outputs
- Must-have vs. optional elements
Operational Strategy
- Circulation and operational flow
- Peak vs. off-peak use considerations
Investment & Budget Direction
- Order-of-magnitude high-level budget guidance
- Identification of key cost drivers
- Prioritization: must-have vs. optional elements
- Phasing recommendations (if applicable)
Design Readiness
- Consolidated project brief for architects and engineers
- Program + experience narrative
- Clear direction to initiate design, minimizing rework
A lease was about to be signed on a program that didn't fit the site.
An operator came to BTC mid-negotiation on a lease, already committed to a concept that hadn't been tested against the physical site, the local zoning, or the true cost of build-out. The Due Diligence phase re-ran the program against the real constraints before a single drawing was commissioned.
[Client name, location, and outcome to be added once case study content is finalized.]
"We would have signed for the wrong space."
[Placeholder pull-quote from the client, to be replaced with an approved quote once the case study is finalized.]
Issues Most Clubs Don't Think About
What happens if we've already signed a lease?+
How does zoning actually affect our program?+
Why does staffing come up before the design is finished?+
What if our budget changes mid-process?+
Do we need an architect before this phase starts?+
If we offer towel service, where does that actually go?+
Define the business before you build the space.
Schedule a Discovery Call
Image Placeholder — Team Working Session
Your Path Into Discovery
Discovery Call
A 30-minute call to learn your project, goals, and vision.
Scope Confirmation
BTC confirms the engagement scope against your project's stage and objectives.
Advisory Engagement
BTC leads all nine work streams to a validated business plan.
Design Readiness Package
You receive a brief ready for architects and engineers — with no rework.